Research Article
Implementing Promotional Mix at an SME with the Help of Business Coaching
@INPROCEEDINGS{10.4108/eai.5-8-2020.2301189, author={Muhammad Hilmy Hawari and Lily Sudhartio}, title={Implementing Promotional Mix at an SME with the Help of Business Coaching }, proceedings={Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2020}, month={10}, keywords={business coaching; digital marketing; promotional mix; sales promotion; shoe laundry; sme}, doi={10.4108/eai.5-8-2020.2301189} }- Muhammad Hilmy Hawari
Lily Sudhartio
Year: 2020
Implementing Promotional Mix at an SME with the Help of Business Coaching
ICBAE
EAI
DOI: 10.4108/eai.5-8-2020.2301189
Abstract
This paper describes the process of business coaching in a Small and Medium Enterprise (SME). The purpose of this study is to help an SME to resolve their problems. This study consists of several steps including problem identification, strategy formulation, strategy implementation, and then strategy observation and evaluation. The outcome of this study is to implement the most appropriate strategy. This research tries to design promotional mix to resolve problems faced by an SME. To give a thorough perspective on the usage of this approach, a case study using Soul Sepatu, an SME engaged in the shoe laundry industry in Rawamangun, Jakarta, Indonesia, is conducted.
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