Research Article
Micro Small Medium Enterprises (MSMEs) Survival Ability in Pandemic Covid 19 Era: Integration of Technology, Organization, and Environment Analysis
@INPROCEEDINGS{10.4108/eai.5-8-2020.2301187, author={Yusvita Nena Arinta and Rifda Nabila and Iskandar Iskandar and Nafis Irkhamni and Ubaedul Mustofa}, title={Micro Small Medium Enterprises (MSMEs) Survival Ability in Pandemic Covid 19 Era: Integration of Technology, Organization, and Environment Analysis}, proceedings={Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2020}, month={10}, keywords={msmes pandemic technological organizational environmental}, doi={10.4108/eai.5-8-2020.2301187} }- Yusvita Nena Arinta
Rifda Nabila
Iskandar Iskandar
Nafis Irkhamni
Ubaedul Mustofa
Year: 2020
Micro Small Medium Enterprises (MSMEs) Survival Ability in Pandemic Covid 19 Era: Integration of Technology, Organization, and Environment Analysis
ICBAE
EAI
DOI: 10.4108/eai.5-8-2020.2301187
Abstract
The Pandemic of COVID-19 has economic, social and political implications not only for large countries but also for almost all countries in the world. Indonesia is one of the countries affected mainly from the economic side, which is dominated by Micro, Small and Medium Enterprises (MSMEs). The economic slowdown occurred, requires companies to have a clear understanding of the crisis occurred to ensure they more quickly adapt to the situation and minimize the company's losses. One way is to apply digital technology in the face of the COVID-19 Pandemic. The application of digital technology can increase the productivity and performance of MSMEs. In this research, the application of digital technology is explained using a TOE framework that combines aspects of technology, organization, and environment.
