Research Article
How Does the Image of Yogyakarta Can Affect Tourist’s Satisfaction and Their Post Behaviors?
@INPROCEEDINGS{10.4108/eai.5-8-2020.2301174, author={Alveriansyah Haznam Mulya and Daniel Tumpal Hamonangan Aruan}, title={How Does the Image of Yogyakarta Can Affect Tourist’s Satisfaction and Their Post Behaviors?}, proceedings={Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2020}, month={10}, keywords={tourism management destination image cognitive image affective image unique image revisit intention tourists loyalty}, doi={10.4108/eai.5-8-2020.2301174} }- Alveriansyah Haznam Mulya
Daniel Tumpal Hamonangan Aruan
Year: 2020
How Does the Image of Yogyakarta Can Affect Tourist’s Satisfaction and Their Post Behaviors?
ICBAE
EAI
DOI: 10.4108/eai.5-8-2020.2301174
Abstract
Tourism has been one of the promising industry in Indonesia for several years. However, the study of tourism in Indonesia as an object of the research is still lacking. This study shows the most important dimension of destination image among domestic and international tourists in Yogyakarta. The data was collected between February – May 2020 through an online survey and was analyzed by applying partial least structural equation modeling (PLS-SEM). The analyses of data collected from 254 tourists depicted that all destination image's dimensions positively affect tourist's satisfaction and their future behaviors. The most influential dimension was affective image while cognitive image became the least effective. Managerial implications are discussed with limitations and future recommendations in the last section of this paper.
