Research Article
The Influence of Electronic Word-of-Mouth, Destination Image, Destination Familiarity and Attitude Toward Destination on Travel Intention to Lombok
@INPROCEEDINGS{10.4108/eai.5-8-2020.2301094, author={I Gusti Ngurah Ary Wiwekananda and Daniel Tumpal H. Aruan}, title={The Influence of Electronic Word-of-Mouth, Destination Image, Destination Familiarity and Attitude Toward Destination on Travel Intention to Lombok}, proceedings={Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2020}, month={10}, keywords={electronic word-of-mouth destination image destination familiarity attitude toward destination travel intention lombok}, doi={10.4108/eai.5-8-2020.2301094} }- I Gusti Ngurah Ary Wiwekananda
Daniel Tumpal H. Aruan
Year: 2020
The Influence of Electronic Word-of-Mouth, Destination Image, Destination Familiarity and Attitude Toward Destination on Travel Intention to Lombok
ICBAE
EAI
DOI: 10.4108/eai.5-8-2020.2301094
Abstract
This study aims to determine and analyze the influence of electronic word of mouth, destination image, destination familiarity, and attitude towards destination in the tourism sector. In this case the researchers provide several limitations of research related to the object to be studied, namely online review with the destination of Lombok. Data obtained by distributing questionnaires to the sample as respondents who have criteria; have read online travel reviews for Lombok destinations and have never been to Lombok. The sampling technique used is non-probability sampling with a purposive sampling approach. Samples collected were 163 respondents. Data analysis using Partial Least Square (PLS) and assisted by SmartPLS 3.0 software. The hypotheses formed for testing are: (1) e-wom influences travel intention, destination image, and attitude toward destination positively; (2) destination familiarity influences destination image and travel intention positively; (3) destination image influences attitude toward destination and travel intention, and (4) attitude toward destination influences travel intention positively. Based on the results of processing the statistical data it was found that all hypotheses were accepted.
