Research Article
Intention to Purchase Halal Cosmetics on Indonesian Women
@INPROCEEDINGS{10.4108/eai.5-8-2020.2301092, author={Saifudin Saifudin and Rosana Eri Puspita and Ahmad Minan Zuhri and Mudzakir Muhlisin and Mochlasin Mochlasin}, title={Intention to Purchase Halal Cosmetics on Indonesian Women}, proceedings={Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2020}, month={10}, keywords={subjective norms attitudes religiosity intention to buy halal cosmetics}, doi={10.4108/eai.5-8-2020.2301092} }- Saifudin Saifudin
Rosana Eri Puspita
Ahmad Minan Zuhri
Mudzakir Muhlisin
Mochlasin Mochlasin
Year: 2020
Intention to Purchase Halal Cosmetics on Indonesian Women
ICBAE
EAI
DOI: 10.4108/eai.5-8-2020.2301092
Abstract
The purpose of this paper is to investigate the factors that influence the intention to buy halal cosmetics. This paper investigates the impact of subjective norms, attitudes, and religiosity on the intention to buy halal-certified cosmetics. The sample data used in this study were 202 respondents in Indonesia. SPSS is used to test the significance of the influence of independent variables. The test results show that attitudes, subjective norms, and religiosity have a positive and significant influence on buying intentions of halal-certified cosmetics. Muslim entrepreneurs can estimate the behavior of potential customers through this paper. As for academics, this paper can be used for further research by integrating religiosity in the Theory of Reason Action as a predictor influencing intention to purchase. Empirically this research is useful to increase understanding of the halal industry and consumer behavior.