Research Article
The Influence of Experiential Quality, Excitement, Museum Image, and Experiential Satisfaction toward Revisit Intention (The Empirical Study at Modern and Contemporary Art Museum in Jakarta)
@INPROCEEDINGS{10.4108/eai.5-8-2020.2301091, author={Dwina Deandra Subroto and Arga Hananto}, title={The Influence of Experiential Quality, Excitement, Museum Image, and Experiential Satisfaction toward Revisit Intention (The Empirical Study at Modern and Contemporary Art Museum in Jakarta)}, proceedings={Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2020}, month={10}, keywords={marketing experiential quality excitement museum image experiential satisfaction revisit intention}, doi={10.4108/eai.5-8-2020.2301091} }- Dwina Deandra Subroto
Arga Hananto
Year: 2020
The Influence of Experiential Quality, Excitement, Museum Image, and Experiential Satisfaction toward Revisit Intention (The Empirical Study at Modern and Contemporary Art Museum in Jakarta)
ICBAE
EAI
DOI: 10.4108/eai.5-8-2020.2301091
Abstract
This study attempts to identify four primary dimensions of experiential quality in the art museum and examine the interrelationship between the experiential quality dimensions, experiential quality, excitement, equity, experiential satisfaction, and revisit intention. As a framework, the researcher used a multi-dimensional and hierarchical model to test the relationship among those variables. The researcher used a quantitative method with CB-SEM on a convenience sample of 306 respondents from the museum's visitors. This research showed that interaction quality, physical environment quality, outcome quality, and access quality positively affect visitors' judgment on experiential quality. Experiential quality also has a vital role in affecting excitement and museum image, which will lead to experiential satisfaction and revisit intention, respectively.
