Proceedings of First International Conference on Culture, Education, Linguistics and Literature, CELL 2019, 5-6 August, Purwokerto, Central Java, Indonesia

Research Article

China’s Traces of Heritage as Tourism Discourse in Bali

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  • @INPROCEEDINGS{10.4108/eai.5-8-2019.2291045,
        author={I Made Sendra and Yohanes  Kristianto},
        title={China’s Traces of Heritage as Tourism Discourse in Bali},
        proceedings={Proceedings of First International Conference on Culture, Education, Linguistics and Literature, CELL 2019, 5-6 August, Purwokerto, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={CELL},
        year={2020},
        month={1},
        keywords={tourism discourse traces cultural heritage bali},
        doi={10.4108/eai.5-8-2019.2291045}
    }
    
  • I Made Sendra
    Yohanes Kristianto
    Year: 2020
    China’s Traces of Heritage as Tourism Discourse in Bali
    CELL
    EAI
    DOI: 10.4108/eai.5-8-2019.2291045
I Made Sendra1,*, Yohanes Kristianto1
  • 1: Faculty of Tourism, Udayana University, Bali, Indonesia
*Contact email: sedramade65@gmai.com

Abstract

Chinese coin is one of traces of living heritage in Bali. this research is motivated by the limited understanding of the potencial meaning of chinese heritage. We research the importance of chinese coins in Bali. Using genealogical study, this research theorizes and establishes empirical support for cultural tourism discourse: 1) power of the discourse, 2) knowledge of the discourse, and 3) relation of the discourse. Our results suggest that The core products are package tour to ancient temples connected to Chinese cultural heritage site. We discuss several implications of our research for a number of domain such as the product and the practice of discourse in tourism.