The Contribution of Sundanese Expressions and Proverbs as Local Wisdom to Strengthen the National Identity in Facing the Industrial Era 4.0

Industrial revolution greatly influences the development of culture, economy, and politics throughout the world. Since the invention of steam engine, mechanization, computerization, robotization, and up to now the industrial era 4.0 have resulted in positive impacts to this millenial era. However, many negative impacts have also arised, especially related to the issues on humanity. Indonesian people who are well acknowledged with their mutual cooperation and cultures, have gradually decreased and resulted in moral degradation that the values of humanity have also been fading out. Thus, an education of humanity sciences based on local wisdom is greatly required. A better understanding on local wisdom from generation to generation may strengthen and provide various contributions for the development of the nation resulting in excellent Indonesian people along with their strong characteristics. This study mainly focuses on Sundanese expressions and proverbs. The data were analyzed through a cultural intelligence approach. This research may theoritically become a reference for a character building development; and practically may be utilized as a teaching material for a cultural study as one process of passing down the local wisdom in facing the industrial era 4.0.