Research Article
Toraja Coffee As Tourism Identity: Perception Of Foreign Tourists
@INPROCEEDINGS{10.4108/eai.5-8-2019.2289801, author={Hasyim Muhammad and Kuswarini Prasuri and Masdiana Masdiana}, title={Toraja Coffee As Tourism Identity: Perception Of Foreign Tourists}, proceedings={Proceedings of First International Conference on Culture, Education, Linguistics and Literature, CELL 2019, 5-6 August, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={CELL}, year={2019}, month={11}, keywords={place branding toraja coffee tourism identity destination}, doi={10.4108/eai.5-8-2019.2289801} }- Hasyim Muhammad
Kuswarini Prasuri
Masdiana Masdiana
Year: 2019
Toraja Coffee As Tourism Identity: Perception Of Foreign Tourists
CELL
EAI
DOI: 10.4108/eai.5-8-2019.2289801
Abstract
Place branding is a device in regional development to improve the competitiveness of the face of global competition. Toraja coffee is the identity of the Toraja region that has potential as a tourism icon. The main issues in this research are how to enhance the image and reputation of the Toraja coffee as a new tourism destination. Qualitative research methods are used to answer this descriptive problem formulation with a focus on the exploration of the social situation in depth, broad and thorough about coffee as the icon of Toraja tourism. Source data obtained through interviews and questionnaires with foreign tourists. The results of this study concluded that Toraja coffee is a variant of the destinations that can enhance the image of the Toraja region as world tourism.