Research Article
Local Cultural Content, Character Education, and Community Empowerment for Tourism Education: A Case Study of Binjai City, Indonesia
@INPROCEEDINGS{10.4108/eai.5-12-2025.2363821, author={Samsidar Tanjung and Farihah Farihah and Lukitaningsih Lukitaningsih and Ricu Sidiq and Muhammad Fazlan Akbar}, title={Local Cultural Content, Character Education, and Community Empowerment for Tourism Education: A Case Study of Binjai City, Indonesia}, proceedings={Proceedings of the 10th Annual International Seminar on Transformative Education and Educational Leadership, AISTEEL 2025, 5 December 2025, Medan, North Sumatera Province, Indonesia}, publisher={EAI}, proceedings_a={AISTEEL}, year={2026}, month={7}, keywords={local culture; character education; community empowerment; tourism education; binjai city}, doi={10.4108/eai.5-12-2025.2363821} }- Samsidar Tanjung
Farihah Farihah
Lukitaningsih Lukitaningsih
Ricu Sidiq
Muhammad Fazlan Akbar
Year: 2026
Local Cultural Content, Character Education, and Community Empowerment for Tourism Education: A Case Study of Binjai City, Indonesia
AISTEEL
EAI
DOI: 10.4108/eai.5-12-2025.2363821
Abstract
This study explores the integration of local cultural content into character education within the context of tourism education in Binjai City, Indonesia. The research employed a Research and Development (R&D) approach using the 4D model (Define, Design, Develop, and Disseminate) to develop a culture-based character education module supported by digital learning media. The developed materials were validated by experts and implemented in secondary school classrooms to examine their relevance, practicality, and educational effectiveness. The findings indicate that integrating local cultural elements enhances students’ understanding of cultural values and character development. Furthermore, the learning activities encouraged greater awareness of local heritage and its potential connection to community-based tourism. Overall, this study suggests that character education grounded in local culture can strengthen cultural literacy while supporting early forms of community engagement and tourism-related educational initiatives.
