Research Article
Counterstereotyping Women and The Elderly in Pagebluk Short Movies as Media for Public Education on How to Handle The Covid-19 Pandemic
@INPROCEEDINGS{10.4108/eai.5-11-2022.2329470, author={Dyah Eko Hapsari and Rosana Hariyanti and Justsinta Sindi Alivi}, title={Counterstereotyping Women and The Elderly in Pagebluk Short Movies as Media for Public Education on How to Handle The Covid-19 Pandemic}, proceedings={Proceedings of the 3rd International Conference Entitled Language, Literary, And Cultural Studies, ICON LATERALS 2022, 05--06 November 2022, Malang, Indonesia}, publisher={EAI}, proceedings_a={ICON LATERALS}, year={2023}, month={6}, keywords={short movie women elderly stereotype counterstereotype covid-19}, doi={10.4108/eai.5-11-2022.2329470} }- Dyah Eko Hapsari
Rosana Hariyanti
Justsinta Sindi Alivi
Year: 2023
Counterstereotyping Women and The Elderly in Pagebluk Short Movies as Media for Public Education on How to Handle The Covid-19 Pandemic
ICON LATERALS
EAI
DOI: 10.4108/eai.5-11-2022.2329470
Abstract
The government, in collaboration with the Komite Penanganan Covid-19 dan Pemulihan Ekonomi Nasional (KPCPEN), Produksi Film Negara (PFN), and Kominfo, created six short films in the PAGEBLUK short movies to educate people about the Covid-19 virus. The film demonstrates that female figures and elderly people play an important role in educating the public about Covid-19 handling. This study aims to analyze resistance to negative stereotypes pinned on women and the elderly in the context of education in handling Covid-19 in five films produced by KPCPEN. The findings indicate that the film constructs two images of women, namely women who are rational and active in the public sphere. The conclusion is, this short film series features characters who are marginalized in real life being given a role in overcoming societal problems, implying that anyone, regardless of social category, can participate in dealing with the Covid-19 pandemic.