Research Article
Doublespeak On Shiseido Ads On Social Media Instagram
@INPROCEEDINGS{10.4108/eai.5-11-2022.2329452, author={Melinda Dirgandini}, title={Doublespeak On Shiseido Ads On Social Media Instagram}, proceedings={Proceedings of the 3rd International Conference Entitled Language, Literary, And Cultural Studies, ICON LATERALS 2022, 05--06 November 2022, Malang, Indonesia}, publisher={EAI}, proceedings_a={ICON LATERALS}, year={2023}, month={6}, keywords={doublespeak advertising instagram}, doi={10.4108/eai.5-11-2022.2329452} }- Melinda Dirgandini
Year: 2023
Doublespeak On Shiseido Ads On Social Media Instagram
ICON LATERALS
EAI
DOI: 10.4108/eai.5-11-2022.2329452
Abstract
This study will analyze doublespeak in advertisements for Shiseido beauty products using Japanese on Instagram social media. The doublespeak theory used is Lutz's theory. Four categories of doublespeak commonly found in advertisements are weasel words, parity claim, up to claim and unfinished wordsThe research method used is descriptive qualitative. The data in this study were taken from the Instagram @shiseido_japan page. There are 25 datas collected. In the 25 data I analyzed, some ad data had more than one type of doublespeak in one ad. After I analyzed 25 data on the use of doublespeak on the Shiseido cosmetic tagline on Instagram, I can conclude as follows. Unfinished word, 12 data is a doublespeak type often used in Shiseido advertisements. Then weasel words contains 10 data. Furthermore, the parity claim as much as 7 data. And up to claim as much as 3 data.