Research Article
Agribusiness Development Strategy for Instant Red Ginger Produced by Farmer Groups in Banyuwangi Regency
@INPROCEEDINGS{10.4108/eai.5-11-2022.2326535, author={Ridwan Iskandar and Sri Sundari and Margawati Nur Wulandari}, title={Agribusiness Development Strategy for Instant Red Ginger Produced by Farmer Groups in Banyuwangi Regency}, proceedings={Proceedings of the 3rd International Conference on Social Science, Humanity and Public Health, ICoSHIP 2022, 05-06 November 2022, Banyuwangi, East Java, Indonesia}, publisher={EAI}, proceedings_a={ICOSHIP}, year={2023}, month={1}, keywords={instant red ginger farmer groups micmac method sustainable development}, doi={10.4108/eai.5-11-2022.2326535} }- Ridwan Iskandar
Sri Sundari
Margawati Nur Wulandari
Year: 2023
Agribusiness Development Strategy for Instant Red Ginger Produced by Farmer Groups in Banyuwangi Regency
ICOSHIP
EAI
DOI: 10.4108/eai.5-11-2022.2326535
Abstract
Red ginger agribusiness, from planting to processing into instant red ginger, is a growing business in Banyuwangi district today. In fact, many farmer groups take part in managing this business even though they lack experience. Various obstacles were encountered, such as raw material constraints and marketing constraints. Therefore, it is necessary to develop a comprehensive strategy to overcome all the existing obstacles. The purpose of this research was to formulate the most influential strategy for sustainable product development. The research method used was the MICMAC (Matrix of Crossed Impact Multiplications Applied to a Classification) method. The results showed that there were 3 strategies in the quadrant of the influence variable, namely product innovation, business capital support and training, and fluctuations in raw material prices. These three strategies are triggers for sustainable development that need to be prioritized