Research Article
Blue Ocean Strategy Analysis on SMEs Mochi Sukabumi
@INPROCEEDINGS{10.4108/eai.5-11-2019.2292512, author={R. Deni Muhammad Danial and Kokom Komariah and Nor Norisanti}, title={Blue Ocean Strategy Analysis on SMEs Mochi Sukabumi}, proceedings={Proceedings of the 2nd International Conference on Social Sciences, ICSS 2019, 5-6 November 2019, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSS}, year={2020}, month={3}, keywords={blue ocean strategy canvas strategy strategic management and smes}, doi={10.4108/eai.5-11-2019.2292512} }- R. Deni Muhammad Danial
Kokom Komariah
Nor Norisanti
Year: 2020
Blue Ocean Strategy Analysis on SMEs Mochi Sukabumi
ICSS
EAI
DOI: 10.4108/eai.5-11-2019.2292512
Abstract
Mochi is a food product that characterizes the Sukabumi region. Because of typical food product, mochi is the main souvenir of food sought and bought by people outside Sukabumi who are on a tour in the Sukabumi area. Small and Medium Enterprise (SME) Lampion is the first SME in Sukabumi to produce mochi. The growing demand for mochi, especially from outside the Sukabumi region, has encouraged the growth of mochi SMEs besides Lampion. Now, there are three other mochi SMEs that are growing and developing besides Lampion, they are: Bakat Jaya, Putra Mandiri and Kharisma. The competition of the four mochi SMEs is getting higher and tighter over time. This study deals with strategic management and this research has objective, it is to determine which mochi SMEs are already using the Blue Ocean Strategy through the Canvas Strategy. The research method used is descriptive method with cross sectional approach. The result of this study is Lampion Mochi SME which has implemented the Blue Ocean Strategy. That is, Lampion dares to get out of existing competition by developing the uniqueness of SME in the presence of café and non-branch.