Research Article
Case Study Communication of Social Media and Business Startup Infokost.id
@INPROCEEDINGS{10.4108/eai.5-11-2019.2292511, author={Nur Fadhli Fajar and Henni Gusfa}, title={Case Study Communication of Social Media and Business Startup Infokost.id}, proceedings={Proceedings of the 2nd International Conference on Social Sciences, ICSS 2019, 5-6 November 2019, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSS}, year={2020}, month={3}, keywords={startup business business model infokostid}, doi={10.4108/eai.5-11-2019.2292511} }- Nur Fadhli Fajar
Henni Gusfa
Year: 2020
Case Study Communication of Social Media and Business Startup Infokost.id
ICSS
EAI
DOI: 10.4108/eai.5-11-2019.2292511
Abstract
In the current digital era, many startups are starting to emerge, but from most only a few companies or organizations that develop startups in Indonesia are able to survive and succeed in making a profit. Why can a startup really succeed in building its business while other startups fail and give up? Some reasons for startup failure include, the absence of the right customer, unable to find a suitable business model, high level of competition, large funding requirements, a less solid team, the business idea itself, and also the wrong time, and many others. The purpose of this research is to analyze and find out what factors influence startups that can survive and develop, especially in Indonesia. The research methodology used is a case study with the subject of infokost.id Startup research with a qualitative approach. The results of this study are the determinants of business success to start a business on startup Infokost.id is a good Team, the right time management, as well as adequate ideas and funding. This shows that the quality of good human resources and the right timing greatly influences the success of the business which is still in its initial stages.
