Research Article
The Innovation of Regional Typical Food Products Enye Bogarasa Chips in an Effort to Improve the Community's Economy in the Village of Mekarmukti Waluran Sukabumi Regency
@INPROCEEDINGS{10.4108/eai.5-11-2019.2292488, author={Dicky Jhoansyah and Indra Griha Tofik Isa and Iwan Rizal Setiawan}, title={The Innovation of Regional Typical Food Products Enye Bogarasa Chips in an Effort to Improve the Community's Economy in the Village of Mekarmukti Waluran Sukabumi Regency}, proceedings={Proceedings of the 2nd International Conference on Social Sciences, ICSS 2019, 5-6 November 2019, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSS}, year={2020}, month={3}, keywords={product innovation regional typical food improve community income}, doi={10.4108/eai.5-11-2019.2292488} }- Dicky Jhoansyah
Indra Griha Tofik Isa
Iwan Rizal Setiawan
Year: 2020
The Innovation of Regional Typical Food Products Enye Bogarasa Chips in an Effort to Improve the Community's Economy in the Village of Mekarmukti Waluran Sukabumi Regency
ICSS
EAI
DOI: 10.4108/eai.5-11-2019.2292488
Abstract
Purpose – The purpose of community service is an increase in sales and the product enye chips became known as a typical local product Mekarmukti Waluran village. Conceptual framework/Action Method of Activities - the stages of activities include: Initial briefing of farmer group "BOGARASA", product Innovation, assistance and registration for home industry licensing (P-IRT), create an account online media and online shop promotion and online promotion training. Findings - The problem faced is that in general the public has not realized that the typical enye chips Mekarmukti Waluran can be appointed as a potential regional product that can attract the interest of tourists who will travel to the Ciletuh geopark. Based on the facts in the field, there are some specific things why this happened including fewer media promotion, unattractive product packaging, limited taste variants, there is no product legalization and local government does not know about the potential of chips and can have an impact on declining income in communities in the village area of Mekarmukti Waluran.