Proceedings of the 2nd International Conference on Social Sciences, ICSS 2019, 5-6 November 2019, Jakarta, Indonesia

Research Article

Public Communication Strategy of Pangandaran Regency Government Public Relations in Digital Era

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  • @INPROCEEDINGS{10.4108/eai.5-11-2019.2292477,
        author={Aat Ruchiat Nugraha and Evi  Novianti and Lukiati Komala Erdinaya and Kokom  Komariah},
        title={Public Communication Strategy of Pangandaran Regency Government Public Relations in Digital Era},
        proceedings={Proceedings of the 2nd International Conference on Social Sciences, ICSS 2019, 5-6 November 2019, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={ICSS},
        year={2020},
        month={3},
        keywords={public communication social media digital era government public relations instagram},
        doi={10.4108/eai.5-11-2019.2292477}
    }
    
  • Aat Ruchiat Nugraha
    Evi Novianti
    Lukiati Komala Erdinaya
    Kokom Komariah
    Year: 2020
    Public Communication Strategy of Pangandaran Regency Government Public Relations in Digital Era
    ICSS
    EAI
    DOI: 10.4108/eai.5-11-2019.2292477
Aat Ruchiat Nugraha1,*, Evi Novianti1, Lukiati Komala Erdinaya1, Kokom Komariah1
  • 1: Universitas Padjadjaran, Indonesia
*Contact email: ruchiat@unpad.ac.id

Abstract

Public communication is a communication activity related to the delivery of information to stakeholders in order to get public support. To obtain the image of institutions in the digital era, the Pangandaran Regency Government uses and utilizes social media Instagram as a medium of interactive communication and public information. The purpose of this research is to explore and explain the use of Instagram used by the Public Relations of the Pangandaran Regency Government to promote sustainable development programs. This research uses a qualitative method approach with descriptive study through data collection techniques of interviews, observations, and documentation of social media activities of the Public Relations of Pangandaran Regency in the period between January-August 2019. The results of the research show that Instagram as a communication and information media of the Pangandaran Regency Government public relations is considered to be effective in conveying development information and government policy in the form of text, photographs, and audio-visuals attracting the attention of the public to participate.