Research Article
Motion Graphics of Covid-19 Epidemic Prevention Socialization
@INPROCEEDINGS{10.4108/eai.5-10-2022.2329549, author={Mira Chandra Kirana and Mahmudi Mahmudi and Muhamad Sahrul Nizan and Muhammad Zainuddin Lubis}, title={Motion Graphics of Covid-19 Epidemic Prevention Socialization}, proceedings={Proceedings of the 5th International Conference on Applied Engineering, ICAE 2022, 5 October 2022, Batam, Indonesia}, publisher={EAI}, proceedings_a={ICAE}, year={2023}, month={6}, keywords={motion graphic covid-19 outbreak prevention socialization sars}, doi={10.4108/eai.5-10-2022.2329549} }- Mira Chandra Kirana
Mahmudi Mahmudi
Muhamad Sahrul Nizan
Muhammad Zainuddin Lubis
Year: 2023
Motion Graphics of Covid-19 Epidemic Prevention Socialization
ICAE
EAI
DOI: 10.4108/eai.5-10-2022.2329549
Abstract
The implementation of the covid-19 socialization video aims to provide information that is packaged in an attractive manner following technological developments so that it is easily accepted by recipients of information. As for the background of this research because the introductory media or promotional media used are in the form of videos by making videos in the form of information on how to prevent them from breaking the chain of the Covid-19 outbreak. The motion graphic on the video to socialize the prevention of the covid-19 outbreak was made using the Villamil development methodology. In this study, the product was then analyzed by an EPIC model to determine the effect and effectiveness of the covid-19 epidemic prevention socialization video. The results of the analysis using the EPIC Model parameters are: (1) Empathy dimension 3.92, (2) Persuasion 4.02, (3) Impact 4.07, (4) Communication 4.11, so the motion graphics on the promotional video CGV E-Card members are declared effective as a promotional medium. The communication dimension is a more dominant factor among other factors. The motion graphics that have been made produce MP4 format videos with a duration of ± 3. With a short duration and dense material, so it can be easily understood.