Research Article
Implementation of Business Integration Strategy in the Retail Sector of Grocery Store to Increase Sustainable MSMEs Business Competitiveness through the SRC Business Partnership Network Program during at the Transition Era of the Pandemic to the Endemic of Covid-19 In Bengkalis Sub District
@INPROCEEDINGS{10.4108/eai.5-10-2022.2325906, author={Teguh Widodo and Erma Domos and Suharyono Suharyono}, title={Implementation of Business Integration Strategy in the Retail Sector of Grocery Store to Increase Sustainable MSMEs Business Competitiveness through the SRC Business Partnership Network Program during at the Transition Era of the Pandemic to the Endemic of Covid-19 In Bengkalis Sub District}, proceedings={Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICAESS}, year={2023}, month={1}, keywords={business integration msme grocery store business partnership src}, doi={10.4108/eai.5-10-2022.2325906} }- Teguh Widodo
Erma Domos
Suharyono Suharyono
Year: 2023
Implementation of Business Integration Strategy in the Retail Sector of Grocery Store to Increase Sustainable MSMEs Business Competitiveness through the SRC Business Partnership Network Program during at the Transition Era of the Pandemic to the Endemic of Covid-19 In Bengkalis Sub District
ICAESS
EAI
DOI: 10.4108/eai.5-10-2022.2325906
Abstract
The long-term goal of the research is the realization of sustainable empowerment of MSMEs in the Grocery Store Retail Sector, especially the map of MSMEs conditions during the transition period from the pandemic to the endemic of Covid 19 in Bengkalis Sub District. The method of achieving goals is done by researchers using interview data obtained from sources, then analyzing the data and information to get a conclusion. The research results show that the market opportunities for local consumers that should have been taken up by MSMEs in the Grocery Store Retail Sector cannot be utilized properly because there are still limitations which is owed by MSMEs in the Grocery Store Retail Sector which have not implemented the concept of a business integration strategy through a business partnership network. Even though through business integration in the Business Partnership Network Program, MSMEs business actors get many benefits, both economic and non-economic.
