Research Article
Factors Affecting Millennial Generation's Online Shopping Interest
@INPROCEEDINGS{10.4108/eai.5-10-2022.2325902, author={Melinda Intan Ayu Faradilla and Sinarti Sinarti}, title={Factors Affecting Millennial Generation's Online Shopping Interest}, proceedings={Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICAESS}, year={2023}, month={1}, keywords={attitude price trust subjective norms and interests of online shopping}, doi={10.4108/eai.5-10-2022.2325902} }- Melinda Intan Ayu Faradilla
Sinarti Sinarti
Year: 2023
Factors Affecting Millennial Generation's Online Shopping Interest
ICAESS
EAI
DOI: 10.4108/eai.5-10-2022.2325902
Abstract
This study aims to examine the factors that influence the online shopping interests of the millennial generation. This research uses quantitative methods and collects its data using questionnaires spread through google forms. A total of 150 samples with purposive sampling method. The data processing technique uses the SPSS Version 20 program with multiple linear regression analysis. this research shows that attitudes have a significant effect on online shopping interests. Price has a significant effect on online shopping interests. Trust has a significant effect on online shopping interests. Subjective norms have a significant effect on the interest in online shopping.
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