Research Article
Factors Affecting Students of the Accounting, Managerial Accounting and Business Administration Study Program of the Batam State Polytechnic Doing Impulsive Buying at Shopee E-Commerce During the Covid-19 Pandemic
@INPROCEEDINGS{10.4108/eai.5-10-2022.2325899, author={Hummaysyah Ade Lestari and Muslim Ansori}, title={Factors Affecting Students of the Accounting, Managerial Accounting and Business Administration Study Program of the Batam State Polytechnic Doing Impulsive Buying at Shopee E-Commerce During the Covid-19 Pandemic}, proceedings={Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICAESS}, year={2023}, month={1}, keywords={product quality lifestyle sales promotion impulsive buying}, doi={10.4108/eai.5-10-2022.2325899} }- Hummaysyah Ade Lestari
Muslim Ansori
Year: 2023
Factors Affecting Students of the Accounting, Managerial Accounting and Business Administration Study Program of the Batam State Polytechnic Doing Impulsive Buying at Shopee E-Commerce During the Covid-19 Pandemic
ICAESS
EAI
DOI: 10.4108/eai.5-10-2022.2325899
Abstract
This study aims to test the factors that influence students of the Accounting, Managerial Accounting and Business Administration study program of the Batam State Polytechnic to do impulsive buying on shopee e-commerce during the Covid-19 pandemic. This research uses quantitative methods with data collection techniques using questionnaires distributed through google forms. A total of 173 samples used the purposive sampling method with the slovin formula. The data processing technique uses the SPSS Version 20 program with multiple linear regression analysis. The results of this study found that product quality partially has a significant effect on impulsive buying. Lifestyle partially has a significant effect on impulsive buying. Sales promotion partially has a significant effect on impulsive buying. Product quality, lifestyle and sales promotion simultaneously have a significant effect on impulsive buying.