Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia

Research Article

Analysis of Factors Affecting Customer Loyalty EL Hana Aesthetic Center Batam

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  • @INPROCEEDINGS{10.4108/eai.5-10-2022.2325895,
        author={Tiara  Wati and Shinta Wahyu Hati},
        title={Analysis of Factors Affecting Customer Loyalty EL Hana Aesthetic Center Batam},
        proceedings={Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia},
        publisher={EAI},
        proceedings_a={ICAESS},
        year={2023},
        month={1},
        keywords={customer loyalty factor analysis},
        doi={10.4108/eai.5-10-2022.2325895}
    }
    
  • Tiara Wati
    Shinta Wahyu Hati
    Year: 2023
    Analysis of Factors Affecting Customer Loyalty EL Hana Aesthetic Center Batam
    ICAESS
    EAI
    DOI: 10.4108/eai.5-10-2022.2325895
Tiara Wati1,*, Shinta Wahyu Hati1
  • 1: Politeknik Negeri Batam
*Contact email: tiarawati310@gmail.com

Abstract

This study examines the analysis of factors that affect customer loyalty EL Hana Aesthetic Center Batam. 900 customers of EL Hana Aesthetic Center Batam is the total population of this study and a sample of 90 respondents. The purposive sampling method is a sampling technique used. In this study, data was collected through questionnaires (questionnaires) to respondents via google forms scanned through the QR Code Scanner. Using quantitative methods with EFA techniques. This research found that there are 2 factors that influence Customer Loyalty at EL Hana Aesthetic Center Batam, namely the first factor is the service factor and the second factor is market coverage and price. The total variance of the extracted factors is 79.763%, so the results of the research formed can explain the factors that influence customer loyalty at EL Hana Aesthetic Center Batam by 79.763%, and the rest is influenced by other factors.