Research Article
The Influence Covid 19, Competition, Price and Service Quality on Purchase Decisions at PT Melvin Prima Perkasa (Freight Forwarding)
@INPROCEEDINGS{10.4108/eai.5-10-2022.2325879, author={Erika Agustina and Dian Mulyaningtyas}, title={The Influence Covid 19, Competition, Price and Service Quality on Purchase Decisions at PT Melvin Prima Perkasa (Freight Forwarding)}, proceedings={Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICAESS}, year={2023}, month={1}, keywords={covid 19 pandemic competition price and quality of service and purchase decisions}, doi={10.4108/eai.5-10-2022.2325879} }- Erika Agustina
Dian Mulyaningtyas
Year: 2023
The Influence Covid 19, Competition, Price and Service Quality on Purchase Decisions at PT Melvin Prima Perkasa (Freight Forwarding)
ICAESS
EAI
DOI: 10.4108/eai.5-10-2022.2325879
Abstract
The purpose of this study was to determine and analyze the partial and simultaneous effect of the Covid-19, Competition, Price, and Service Quality on Purchase Decisions. The population in this study were customers of PT Melvin Prima Perkasa and respondents in this study were customers of PT Melvin Prima Perkasa with a total sample of 72 respondents. The sampling technique here uses the Purposive Sampling-Quota method. In this study, data were collected through questionnaires given directly to respondents. The data analysis method used is descriptive analysis using Multiple Linear Regression, Classical Assumption Test, T Test and F Test with a significance level of 0.05 and the Coefficient of Determination. Partially it is known that the covid 19, price and service quality have a positive influence, while the results simultaneously variable Covid 19, competition, price and service quality have a significant effect on purchasing decisions.
