Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia

Research Article

Analysis Patterns of Sea Distribution and Marketing Margins of Sea on Terong Island, Belakang Padang District, Batam City

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  • @INPROCEEDINGS{10.4108/eai.5-10-2022.2325878,
        author={Dina  Rosiana and Shinta Wahyu Hati},
        title={Analysis Patterns of Sea Distribution and Marketing Margins of Sea on Terong Island, Belakang Padang District, Batam City},
        proceedings={Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia},
        publisher={EAI},
        proceedings_a={ICAESS},
        year={2023},
        month={1},
        keywords={customer loyalty factor analysis},
        doi={10.4108/eai.5-10-2022.2325878}
    }
    
  • Dina Rosiana
    Shinta Wahyu Hati
    Year: 2023
    Analysis Patterns of Sea Distribution and Marketing Margins of Sea on Terong Island, Belakang Padang District, Batam City
    ICAESS
    EAI
    DOI: 10.4108/eai.5-10-2022.2325878
Dina Rosiana1,*, Shinta Wahyu Hati1
  • 1: Politeknik Negeri Batam
*Contact email: dinarosiana047@gmail.com

Abstract

This study aims to examine the marketing pattern used by the Terong Island community in distributing its sea grass to the distributor on Terong Island and determine the amount of marketing margin between each marketing level used. The problems studied include internal and external factors that affect the performance of fishermen in an effort to search for seaweed like many capital excluded and adequate weather. The study used is a qualitative descriptive analysis for marketing and descriptive patterns in the form of a formula to calculate marketing margin.