Research Article
Analysis Patterns of Sea Distribution and Marketing Margins of Sea on Terong Island, Belakang Padang District, Batam City
@INPROCEEDINGS{10.4108/eai.5-10-2022.2325878, author={Dina Rosiana and Shinta Wahyu Hati}, title={Analysis Patterns of Sea Distribution and Marketing Margins of Sea on Terong Island, Belakang Padang District, Batam City}, proceedings={Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICAESS}, year={2023}, month={1}, keywords={customer loyalty factor analysis}, doi={10.4108/eai.5-10-2022.2325878} }- Dina Rosiana
Shinta Wahyu Hati
Year: 2023
Analysis Patterns of Sea Distribution and Marketing Margins of Sea on Terong Island, Belakang Padang District, Batam City
ICAESS
EAI
DOI: 10.4108/eai.5-10-2022.2325878
Abstract
This study aims to examine the marketing pattern used by the Terong Island community in distributing its sea grass to the distributor on Terong Island and determine the amount of marketing margin between each marketing level used. The problems studied include internal and external factors that affect the performance of fishermen in an effort to search for seaweed like many capital excluded and adequate weather. The study used is a qualitative descriptive analysis for marketing and descriptive patterns in the form of a formula to calculate marketing margin.
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