Research Article
The Influence of Service Quality and Price on Customer Satisfaction on Gojek Users at Batam State Polytechnic
@INPROCEEDINGS{10.4108/eai.5-10-2022.2325877, author={Cantyka Trisandy and Doni Putra Utama}, title={The Influence of Service Quality and Price on Customer Satisfaction on Gojek Users at Batam State Polytechnic}, proceedings={Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICAESS}, year={2023}, month={1}, keywords={service quality price and customer satisfaction}, doi={10.4108/eai.5-10-2022.2325877} }- Cantyka Trisandy
Doni Putra Utama
Year: 2023
The Influence of Service Quality and Price on Customer Satisfaction on Gojek Users at Batam State Polytechnic
ICAESS
EAI
DOI: 10.4108/eai.5-10-2022.2325877
Abstract
This study aims to examine the extent to which service quality and price influence customer satisfaction on Gojek users in Batam Polytechnic State. The population of this research is active students majoring in Managerial Accounting, Applied Business Administration, and International Trade Logistics for the 2018 and 2020 class of employees at the Batam State Polytechnic. The total respondents are 100 students. This study uses a quantitative approach and data collection methods through surveys by distributing questionnaires through Google Form. The results of this study prove that Service quality has a significant positive effect on customer satisfaction, Price has a significant positive effect on customer satisfaction, and Service quality and price have a significant positive effect on customer satisfaction.