Research Article
The Influence of Price, Product Quality, and Product Design on Repeat Purchase Decision of Emina Brand Cosmetic Products in Batam City
@INPROCEEDINGS{10.4108/eai.5-10-2022.2325872, author={Kurnia Erika Binti Murad and Ayu Puspitasari}, title={The Influence of Price, Product Quality, and Product Design on Repeat Purchase Decision of Emina Brand Cosmetic Products in Batam City}, proceedings={Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICAESS}, year={2023}, month={1}, keywords={price product quality product design repeat purchase decision}, doi={10.4108/eai.5-10-2022.2325872} }- Kurnia Erika Binti Murad
Ayu Puspitasari
Year: 2023
The Influence of Price, Product Quality, and Product Design on Repeat Purchase Decision of Emina Brand Cosmetic Products in Batam City
ICAESS
EAI
DOI: 10.4108/eai.5-10-2022.2325872
Abstract
The purpose of this study is to determine whether price, product quality, and product design partially and simultaneously influence the purchase decision of Emina cosmetics. This study uses explanatory research through a quantitative approach. Data collection techniques in this study used a questionnaire. The population in this study are users of Emina products in the city of Batam. The sampling technique in this study used a purposive sampling technique. The number of samples in this study was 100 respondents. The data analysis method of this research is multiple regression analysis. The results of this study indicate that partially price, product quality, and product design have a significant effect on the decision to buy Emina products. The results also show that simultaneously price, product quality, and product design have a significant effect on the decision to buy Emina's products.
