Research Article
The Influence of Problem Handling, Commitment, Trust, and Communication on Customer Loyalty at Rural Banks
@INPROCEEDINGS{10.4108/eai.5-10-2022.2325851, author={A'laa Rosdiyatma and Nur Rahmah Andayani}, title={The Influence of Problem Handling, Commitment, Trust, and Communication on Customer Loyalty at Rural Banks}, proceedings={Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICAESS}, year={2023}, month={1}, keywords={handling problems commitment trust communication loyalty and complaint handling one tcustomer}, doi={10.4108/eai.5-10-2022.2325851} }- A'laa Rosdiyatma
Nur Rahmah Andayani
Year: 2023
The Influence of Problem Handling, Commitment, Trust, and Communication on Customer Loyalty at Rural Banks
ICAESS
EAI
DOI: 10.4108/eai.5-10-2022.2325851
Abstract
This study’s purpose is to determine whether problem-solving, commitment, trust, and communication affect customer loyalty. This study uses primary data obtained from customers of the Banda Raya Rural Bank. The data obtained were analyzed using regression analysis and the results obtained that part, the variables of problem handling, commitment, trust, and communication have a significant effect on customer loyalty, also simultaneously have a significant effect on customer loyalty at Bank Perkreditan Rakyat Banda Raya.
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