Research Article
e-Commerce in Africa: The Case of Nigeria
@ARTICLE{10.4108/eai.5-1-2018.153536, author={E. O. Ibam and O. K. Boyinbode and M. O. Afolabi}, title={e-Commerce in Africa: The Case of Nigeria}, journal={EAI Endorsed Transactions on Serious Games}, volume={4}, number={15}, publisher={EAI}, journal_a={SG}, year={2018}, month={1}, keywords={Africa, e-commerce index, Information and Communication Technology (ICT), internet, software, services.}, doi={10.4108/eai.5-1-2018.153536} }- E. O. Ibam
O. K. Boyinbode
M. O. Afolabi
Year: 2018
e-Commerce in Africa: The Case of Nigeria
SG
EAI
DOI: 10.4108/eai.5-1-2018.153536
Abstract
Africa holds 15 % of world’s population with an across sector infrastructure investments average returns of 15 to 20%. The diverse location of people living within the continent makes intercity, interstate, or inter-country transactions difficult and where it does happens, comes with huge transaction cost. This creates a wide gap in Africa’s regional economy, resulting in wide spread of poverty, intra and inter regional conflicts within the continent. E-commerce provides a viable platform for bridging the gap in African economies. However, its adaptability and sustainability becomes a major concern. The level of development of e-commerce and its impact on the economy are analysed. Results show that e-commerce has made positive impact on the African economies but lack of trust on transactions within and from the continent is major challenge. Therefore, investment in e-commerce infrastructure in Africa (with more emphasis on Nigeria) will lead to rapid economic development within the continent.
Copyright © 2018 Ibam E.O. et al., licensed to EAI. This is an open access article distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/3.0/), which permits unlimited use, distribution and reproduction in any medium so long as the original work is properly cited.
