The Role Of Implementing Halal Logistics Value Chain On The Business Performance Of MSMEs Food And Beverages In The City Of Bandar Lampung, Indonesia

. According to the Global Islamic Economic Indicators, there are 6 indicators of Islamic economic growth in a country, one of which is halal food. As the Islamic economy plays an increasingly important role in the global economy, the demand for products and services based on Islamic law is also increasing. Therefore, halal certification becomes very important. Indonesia is a Muslim-majority country. For Muslims, halal-labeled food is a must, because in terms of consuming food or drinks it has been regulated and determined by Allah SWT. In Indonesia, this is regulated in Halal Law Number 33 of 2014, which states that all products entering, circulating, and trading in the territory of Indonesia must be halal certified. However, there are still many business actors who are not aware of the importance of halal certification. This is evidenced by the fact that there are still many micro, small and medium enterprises that have not been labeled halal. Halal logistics is needed to ensure the end-to-end halalness of products from the basic ingredients at the producer, continuing to the processing process, to the finished product to the consumer. This aims to know the effect of halal logistics value chain (halal packaging, halal transport, halal warehousing, and halal management system) on business performance in MSMEs Food and Beverages in Bandar Lampung. This research method analysis uses SmartPLS.