A Literature Review on The Integration of Corporate Social Responsibility in Corporate Strategy

This study analyzes 10 research articles that explore the intersection of green marketing, corporate social responsibility, and organizational sustainability. The findings indicate that strategically integrating green marketing and corporate social responsibility practices into a company's business model can yield substantial benefits, enhancing financial performance and community impact. The review highlights the critical importance of visionary leadership, meaningful stakeholder engagement, and robust monitoring and evaluation systems in driving the success of CSR initiatives. Adopting a structured approach, the review first outlines the key advantages of implementing comprehensive CSR programs and then discusses the critical success factors and potential barriers that companies may face. The research findings suggest that embedding CSR into a company's core business strategy can create shared value supporting organizational objectives and social responsibilities. However, the literature also underscores the complexities associated with effective CSR implementation, noting that participatory approaches to CSR planning do not always directly translate to community satisfaction due to transactional elements that require careful consideration. The paper concludes with recommendations for companies to align their CSR efforts with the Sustainable Development Goals to maximize the positive impact on business sustainability and community development.