Formulation of a Business Strategy to Improve Educational Tourism on Pasaran Island

The potential of Pasaran Island as an anchovy embilment center in Lampung offers significant opportunities for developing embilment fisheries. Challenges such as transportation outside the island, suboptimal involvement of community groups, and product packaging that needs to be improved form the main basis of this research. Business Model Canvas is the main approach in this research that aims to formulate a sustainable business strategy to overcome these obstacles. A mixed-methods approach with embi on fisheries embi growth data and the role of the Kalaju Pulau Pasaran Fishermen Producer Cooperative will provide in-depth insights. More than just improving educational tourism, this research has the potential to create a positive impact in improving the economic and social welfare of the community. This research aims to analyze effective business strategies in increasing the embi of tourists on Pasaran Island, as well as increasing the sustainability of educational tourism amidst the various challenges and opportunities that exist on the island. It is hoped that this research can contribute to the development of embodied edu-tourism and business strategies on Pasaran Island.