Research Article
The Role of the AGROW Application in Encouraging Farmers' Economic Independence through Wider Market Access
@INPROCEEDINGS{10.4108/eai.4-9-2024.2353809, author={Agrianti Komalasari and Nindytia Puspitasari Dalimunthe and Kamadie Sumanda Syafies and Lidya Ayuni Putri}, title={The Role of the AGROW Application in Encouraging Farmers' Economic Independence through Wider Market Access}, proceedings={Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia}, publisher={EAI}, proceedings_a={ICEBE}, year={2024}, month={12}, keywords={agrow agricultural marketing digital solutions functionality usability farmers market access}, doi={10.4108/eai.4-9-2024.2353809} }- Agrianti Komalasari
Nindytia Puspitasari Dalimunthe
Kamadie Sumanda Syafies
Lidya Ayuni Putri
Year: 2024
The Role of the AGROW Application in Encouraging Farmers' Economic Independence through Wider Market Access
ICEBE
EAI
DOI: 10.4108/eai.4-9-2024.2353809
Abstract
This study examines the development and testing of AGROW, an agricultural marketing information system designed to enhance the marketing process for agricultural products. AGROW provides comprehensive features such as GrowMart, GrowPO, GrowNews, and GrowNect, catering to the needs of farmers, administrators, and buyers. Functionality tests demonstrate flawless performance, while usability tests report a high user satisfaction rate of 85%. AGROW successfully bridges market needs with innovative technology, improving operational efficiency and market access for agricultural products.Key recommendations include continuous system updates to stay aligned with technological advancements, enhancing data security protocols, offering regular training for farmers, and developing expansion strategies to reach national and international markets. Despite its success, AGROW faces limitations, such as expanding beyond local markets, addressing data security risks, overcoming technology adoption challenges, and dealing with limited internet access in rural areas.
