Increasing Purchase Intention Of Electric Vehicles And Its Influencing Factors

The transportation sector is undergoing a significant transition from fossil fuels to electric energy, driven by its substantial contribution to greenhouse gas emissions. Globally, the adoption of electric vehicles (EVs) is advancing rapidly, with progress closely tied to national policies, including those implemented by Indonesia. As part of its ambition to establish itself as a hub for the global EV industry, Indonesia faces various challenges that must be addressed. The government plays a pivotal role in encouraging both the industry and the public to transition from traditional fossil-fueled vehicles to electric alternatives. Initially, the adoption of electric vehicles in Indonesia was relatively slow. However, the market is expected to grow over time, with brighter prospects for the EV sector. Achieving substantial market penetration requires strong government support while also recognizing the critical role of consumer purchase intentions. This research focuses on identifying the factors influencing consumer decisions to buy electric vehicles. Additionally, it aims to provide recommendations to the government, manufacturers, and sellers, enabling them to design strategies that effectively attract and meet consumer needs in the EV market.