Exploring of Competitiveness Edge of Indonesian Creative Products in the Chinese and Japanese Markets

To strengthen Indonesia's position in the global creative economy landscape, sustainable strategic efforts are needed, one of which is maximizing exports of creative economy products. Exports of creative goods have a significant impact on the economy, contributing to income growth, job creation and export earnings. the importance of the East Asian market for the expansion of Indonesian creative products. Japan, with its prominent position, has become one of the main destinations for the export of Indonesian creative products, thanks to the high demand for innovative designs and quality products that reflect the uniqueness of Indonesian culture. On the other hand, China, as one of the largest and most dynamic economies in the world, has also shown significant interest in Indonesian creative products. Furthermore, in the context of this research, focus is given to identifying potential that can provide comparative advantage using the Revealed comparative advantage (RCA) approach which is revealed for the Indonesian creative economy and the Manufacturing of crafts and design goods subsector to increase international competitiveness, including in China. and Japan.