Digital Marketing Optimization for Salted Anchovy MSMEs in Bandar Lampung City

Digital marketing has emerged as a potent tool for MSMEs, empowering them to enhance their competitiveness and expand their market reach. Advances in technology and widespread internet access have democratized digital marketing strategies, making them accessible to MSMEs of all sizes. This article centers on optimizing digital marketing for dried anchovy crafters within the Waluya fish processing and marketing group through a service-learning approach. The implementation of this approach encompasses the stages of investigation, preparation and planning, action, reflection, and demonstration. Digital marketing training was provided to facilitate the adoption of information and communication technology-based marketing applications, with the goal of bolstering consumer interest in their products. The training encompassed discussions and practical exercises centered on digital marketing, product photography, and copywriting. It is anticipated that participants will acquire a profound understanding of the pivotal role of digital marketing in elevating the quality of product marketing within the MSMEs industry