Research Article
Determinants of Behavior in Using The Bibit Application For Mutual Fund Investments In Indonesia
@INPROCEEDINGS{10.4108/eai.4-9-2024.2353583, author={Sabda Bayu Arifsa and Satria Bangsawan and Roslina Roslina}, title={Determinants of Behavior in Using The Bibit Application For Mutual Fund Investments In Indonesia}, proceedings={Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia}, publisher={EAI}, proceedings_a={ICEBE}, year={2024}, month={12}, keywords={utaut behavior intention use behavior investment mutual funds}, doi={10.4108/eai.4-9-2024.2353583} }- Sabda Bayu Arifsa
Satria Bangsawan
Roslina Roslina
Year: 2024
Determinants of Behavior in Using The Bibit Application For Mutual Fund Investments In Indonesia
ICEBE
EAI
DOI: 10.4108/eai.4-9-2024.2353583
Abstract
The advancement of science and technology has facilitated everyday life, including the capital market, through online investment applications. A notable innovation in this context is financial technology, or fintech, which applies technological advancements to enhance financial products and services. This study investigates the factors influencing the behavior of using the Bibit application for mutual fund investments in Indonesia. The study employs a survey method, collecting data from 280 respondents who are users of the Bibit application in Indonesia. The criteria for participation included being at least 17 years old and having invested in mutual funds through the Bibit application. This quantitative research aims to measure and analyze data to test the causal relationships between variables. The analysis was conducted using SEM-LISREL 8.80 software. The results indicate that performance expectancy, effort expectancy, social influence, facilitating conditions, and trust significantly influence the intention to use, thereby impacting the behavior of using the Bibit application for mutual fund investment.
