Research Article
Traveloka Transformation Strategy in Facing Circular Economy Issues (Study Using Kotter Theory)
@INPROCEEDINGS{10.4108/eai.4-9-2024.2353582, author={Arif Harry Budiman}, title={Traveloka Transformation Strategy in Facing Circular Economy Issues (Study Using Kotter Theory)}, proceedings={Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia}, publisher={EAI}, proceedings_a={ICEBE}, year={2024}, month={12}, keywords={business transformation kotter traveloka digital era circular economy digital waste management}, doi={10.4108/eai.4-9-2024.2353582} }- Arif Harry Budiman
Year: 2024
Traveloka Transformation Strategy in Facing Circular Economy Issues (Study Using Kotter Theory)
ICEBE
EAI
DOI: 10.4108/eai.4-9-2024.2353582
Abstract
This study examines Traveloka’s business transformation in the digital era, highlighting its adaptation to technological disruption and its journey towards becoming a Circular Economy (CE) company. By utilizing Kotter’s Eight-Stage Process for organizational change, Traveloka successfully navigated the challenges posed by digital disruption to maintain its market leadership in Southeast Asia. The study emphasizes the importance of Digital Waste Management (DWM) in reducing carbon emissions from data centers and promoting environmental sustainability. Recommendations include regular data audits, adopting green technologies such as AI and blockchain, employee training on digital waste, strategic collaboration, and continuous evaluation of DWM practices. These steps will enable Traveloka to minimize its environmental impact, improve operational efficiency, and strengthen its commitment to sustainable business practices, ultimately supporting its vision of becoming a comprehensive and environmentally friendly super app.
