The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia

Research Article

Hashtag Activism: a Thematic Analysis of Online Social Movement inIndonesia

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  • @INPROCEEDINGS{10.4108/eai.4-8-2020.2302529,
        author={P D  Pramana and P  Utari and A M I  Naini},
        title={Hashtag Activism: a Thematic Analysis of Online Social Movement inIndonesia},
        proceedings={The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia},
        publisher={EAI},
        proceedings_a={ICSSED},
        year={2020},
        month={11},
        keywords={hashtag activism indonesia thematic analysis twitter},
        doi={10.4108/eai.4-8-2020.2302529}
    }
    
  • P D Pramana
    P Utari
    A M I Naini
    Year: 2020
    Hashtag Activism: a Thematic Analysis of Online Social Movement inIndonesia
    ICSSED
    EAI
    DOI: 10.4108/eai.4-8-2020.2302529
P D Pramana1,*, P Utari2, A M I Naini2
  • 1: Master’s Degree of Communication, Faculty of Social and Political Science, Sebelas Maret University, Surakarta, Indonesia
  • 2: Department of Communication, Faculty of Social and Political Science, Sebelas Maret University, Surakarta, Indonesia
*Contact email: pinandito.dp@student.uns.ac.id

Abstract

This study aimed to determine the use and theme of hashtags used by online activists in Indonesia through big data approach. The object of the research was the Wamena riot and demonstrations by the students against the bill which occurred simultaneously in the end of September 2019. This study was a quantitative and qualitative content analysis from social media Twitter. Quantitative analysis was performed by retrieving the results of big data processing by an online platform called Drone Emprit Academic to find out the ten most frequently used hashtags by activists. Qualitative analysis was then performed by using thematic analysis from Xiong, Cho and Boatwright. The results of the study of 882,088 tweets indicated that there were differences in the use and theme of the hashtag for the two phenomena that occurred. Wamena riot activists used the theme of advocating for certain actions as the main issue in the use of hashtags, while student activists in protests over the bill gave priority on the activist's role as the main theme.