The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia

Research Article

Study Of Usage Social Media “Instagram” Among Milenial Mothers

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  • @INPROCEEDINGS{10.4108/eai.4-8-2020.2302477,
        author={Haris Annisari Indah Nur Rochimah and Prahastiwi  Utari and Sri  Hastjarjo},
        title={Study Of Usage Social Media “Instagram”  Among Milenial Mothers},
        proceedings={The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia},
        publisher={EAI},
        proceedings_a={ICSSED},
        year={2020},
        month={11},
        keywords={social media instagram millennial mothers},
        doi={10.4108/eai.4-8-2020.2302477}
    }
    
  • Haris Annisari Indah Nur Rochimah
    Prahastiwi Utari
    Sri Hastjarjo
    Year: 2020
    Study Of Usage Social Media “Instagram” Among Milenial Mothers
    ICSSED
    EAI
    DOI: 10.4108/eai.4-8-2020.2302477
Haris Annisari Indah Nur Rochimah1,*, Prahastiwi Utari1, Sri Hastjarjo1
  • 1: Faculty of Social and Political Sciences, Universitas Sebelas Maret, Surakarta, Indonesia
*Contact email: annisari_komunikasi@student.uns.ac.id

Abstract

The need for information in the 4.0 era is no longer unstoppable. Many things in this aspect of life are very easy to find on the internet. The use of social media is one that is favored by internet users with a fairly high intensity. Social media is an alternative platform for information seekers to find references that can satisfy their motives for using the media. One of the most popular social media users today is Instagram. Researchers want to find out how the use of Instagram social media for millennial young mothers who have a tendency to be curious, anxious, and worried about their role as a young mother who recently married and has children. This forms a phenomenon of social media dependence on account information that is considered credible in meeting information needs. The question is, can the needs of millennial young mothers be met or not through Instagram. This study uses a qualitative descriptive method, with 40 young mothers who actively use Instagram as samples or informants. Data collection techniques in this study are observation, interviews. From the results of the study it can be concluded that Instagram is a social media that is able to meet one's needs, namely cognitive, affective, personal integration, social integration and fantasy (entertainment) needs.