Research Article
Study Of Usage Social Media “Instagram” Among Milenial Mothers
@INPROCEEDINGS{10.4108/eai.4-8-2020.2302477, author={Haris Annisari Indah Nur Rochimah and Prahastiwi Utari and Sri Hastjarjo}, title={Study Of Usage Social Media “Instagram” Among Milenial Mothers}, proceedings={The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSSED}, year={2020}, month={11}, keywords={social media instagram millennial mothers}, doi={10.4108/eai.4-8-2020.2302477} }- Haris Annisari Indah Nur Rochimah
Prahastiwi Utari
Sri Hastjarjo
Year: 2020
Study Of Usage Social Media “Instagram” Among Milenial Mothers
ICSSED
EAI
DOI: 10.4108/eai.4-8-2020.2302477
Abstract
The need for information in the 4.0 era is no longer unstoppable. Many things in this aspect of life are very easy to find on the internet. The use of social media is one that is favored by internet users with a fairly high intensity. Social media is an alternative platform for information seekers to find references that can satisfy their motives for using the media. One of the most popular social media users today is Instagram. Researchers want to find out how the use of Instagram social media for millennial young mothers who have a tendency to be curious, anxious, and worried about their role as a young mother who recently married and has children. This forms a phenomenon of social media dependence on account information that is considered credible in meeting information needs. The question is, can the needs of millennial young mothers be met or not through Instagram. This study uses a qualitative descriptive method, with 40 young mothers who actively use Instagram as samples or informants. Data collection techniques in this study are observation, interviews. From the results of the study it can be concluded that Instagram is a social media that is able to meet one's needs, namely cognitive, affective, personal integration, social integration and fantasy (entertainment) needs.
