Crowdfunding Donations through Charity Concert as New Media: Alternative to Entertainment Needs or Social Movements?

The purpose of this research is to be an empirical part of examining how crowdfunding platform collaboration with other media can create "new media." Also, the question of how this new form can provide, only entertainment or adding further value, as playing a role in mobilizing society awareness. Using a qualitative case study method with an interpretive paradigm, it was found that actors or influencers as part of initiator crowdfunding donations play a significant role in moving the community and society to make donations to attract a wider audience. They encouraged and influence community behavior to be more involved in social fundraising campaigns. This study showed that intrinsic motivation affects more than extrinsic motivation and found that this type of crowdfunding can fulfill whether entertainment or social movement in the community. It also allows us to understand better and even guide to maximize the potential future of crowdfunding donations.