The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia

Research Article

The Twilight of Print Media in the New Media Era (The Strategy of Kedaulatan Rakyat in Maintaining its Reader's Loyalty)

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  • @INPROCEEDINGS{10.4108/eai.4-8-2020.2302433,
        author={C. A.  Subekti and B.  Setiawan},
        title={The Twilight of Print Media in the New Media Era (The Strategy of Kedaulatan Rakyat in Maintaining its Reader's Loyalty)},
        proceedings={The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia},
        publisher={EAI},
        proceedings_a={ICSSED},
        year={2020},
        month={11},
        keywords={reader’s loyalty convergence kedaulatan rakyat},
        doi={10.4108/eai.4-8-2020.2302433}
    }
    
  • C. A. Subekti
    B. Setiawan
    Year: 2020
    The Twilight of Print Media in the New Media Era (The Strategy of Kedaulatan Rakyat in Maintaining its Reader's Loyalty)
    ICSSED
    EAI
    DOI: 10.4108/eai.4-8-2020.2302433
C. A. Subekti1,*, B. Setiawan1
  • 1: Department of Communication Science, Faculty of Social Sciences Universitas Negeri Yogyakarta, Indonesia.
*Contact email: chikaamazella21@gmail.com

Abstract

This research aims at analyzing the strategy of Kedaulatan Rakyat newspaper in maintaining its existence amid the growing of new media. This research employs a qualitative approach. The informant of the research is the editor in chief of the Kedaulatan Rakyat newspaper. Data analysis was carried out utilizing the Miles & Huberman model. The results of this research indicate that Kedaulatan Rakyat keeps its reader's loyalty by taking some efforts. First, Kedaulatan Rakyat stands independently and hold the principle of voicing conscience based on the Pancasila press firmly. Second, Kedaulatan Rakyat adapts to regional traditions, by prioritizing local news. Beside publishing local news, a typically local (Javanese) rubric is promoted, namely Mbah Kalam. Mbah Kalam rubric presents the dating calculation system in the Javanese calendar. This typical strength enhances Kedaulatan Rakyat in sustaining the loyalty of its readers (consumers).