The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia

Research Article

Social Campaign of Sekolah Pemuda Desa (Young Villagers School) by Ketjilbergerak Community in Efforts to Develop Villages

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  • @INPROCEEDINGS{10.4108/eai.4-8-2020.2302430,
        author={Anasvita  Fardiawan and Chatia  Hastasari},
        title={Social Campaign of Sekolah Pemuda Desa (Young Villagers School) by Ketjilbergerak Community in Efforts to Develop Villages},
        proceedings={The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia},
        publisher={EAI},
        proceedings_a={ICSSED},
        year={2020},
        month={11},
        keywords={social campaign community social change young villagers},
        doi={10.4108/eai.4-8-2020.2302430}
    }
    
  • Anasvita Fardiawan
    Chatia Hastasari
    Year: 2020
    Social Campaign of Sekolah Pemuda Desa (Young Villagers School) by Ketjilbergerak Community in Efforts to Develop Villages
    ICSSED
    EAI
    DOI: 10.4108/eai.4-8-2020.2302430
Anasvita Fardiawan1,*, Chatia Hastasari1
  • 1: Department of Communication Science, State University of Yogyakarta, Indonesia
*Contact email: anasvita.athaya2016@student.uny.ac.id

Abstract

This research explained the implementation of Sekolah Pemuda Desa (Young Villagers School) social campaign comprising some phases, i.e. problem identification; campaign organization by deciding the communicator, the message, the media, and the target; and the resulted effects. This study used qualitative methods by collecting data in form of ih-depth interviews and document studies. The existing intercultural communications adhering to the young villagers from interaction in Javanese language eased the social campaign to be accepted by the young villagers. This social campaign was also supported by the tight relationship from interpersonal communication between one young villager to another, so that it created an effective collaborative communication between them and Ketjilbergerak community. The problem solving that was done was evaluating the message context delivered during the social campaign. Further, the supporting factors of this social campaign were the active target, segmented messages, the existence of public support and communication in a network, as well as realistic purposes. The obstacle factors were sociologist, anthropologist, semantic, and mechanical.