Research Article
Strategic Approach to Successful Implementation of Innovation Changes in SMEs
@INPROCEEDINGS{10.4108/eai.4-12-2020.2303347, author={Andrea Gažov\^{a} and Zuzana Papulova and Em\^{\i}lia Papulov\^{a}}, title={Strategic Approach to Successful Implementation of Innovation Changes in SMEs}, proceedings={Management Trends in the Context of Industry 4.0}, publisher={EAI}, proceedings_a={MANAGEMENTTRENDS}, year={2021}, month={11}, keywords={smes innovation strategic approach}, doi={10.4108/eai.4-12-2020.2303347} }- Andrea Gažová
Zuzana Papulova
Emília Papulová
Year: 2021
Strategic Approach to Successful Implementation of Innovation Changes in SMEs
MANAGEMENTTRENDS
EAI
DOI: 10.4108/eai.4-12-2020.2303347
Abstract
The submitted paper deals with issues of innovation, strategic approach to inno-vation and its role to support competitiveness in small and medium-sized enter-prises. The purpose is to highlight the importance of strategic approach to imple-mentation of innovation changes and application of factors contributing to suc-cessful innovation implementation. To successfully implement innovation is a major challenge for SMEs, who see it as an important opportunity to build sus-tainable competitive advantages and promote business success. We specialized on approach of SMEs, as compared to large companies they encounter several ob-stacles. Based on our research, we present findings on approach to innovation from 164 managers of SMEs in Slovakia.