Research Article
Porter's Five Forces Model Competition as a Framework for Determining the Competitive Strategy of State University
@INPROCEEDINGS{10.4108/eai.4-12-2019.2293890, author={Yuniarto Mujisusatyo}, title={Porter's Five Forces Model Competition as a Framework for Determining the Competitive Strategy of State University}, proceedings={The 3rd International Conference Community Research and Service Engagements, IC2RSE 2019, 4th December 2019, North Sumatra, Indonesia}, publisher={EAI}, proceedings_a={IC2RSE}, year={2020}, month={4}, keywords={porter's five forces model of competition competitiveness strategy}, doi={10.4108/eai.4-12-2019.2293890} }- Yuniarto Mujisusatyo
Year: 2020
Porter's Five Forces Model Competition as a Framework for Determining the Competitive Strategy of State University
IC2RSE
EAI
DOI: 10.4108/eai.4-12-2019.2293890
Abstract
This study aims to evaluate organizational performance in order to improve competitiveness. This research is a case study at Universitas Negeri Medan, Indonesia. Data collection was carried out by analyzing performance in services, organizations and human resources, finance, and infrastructure. Data was collected from the management level of universities, faculties, and bureaus. Data were analyzed using SWOT analysis, which integrated the Porter's Five Forces Model Competition. The results showed that the margin on the strength component was 1.165, weakness was - 0.069, the opportunity was 0.220, and the threat component was 0.195. It was concluded that the position of Unimed’s competitiveness was in a position ready to grow and develop and support an aggressive strategy. The strategies used as alternatives to improve Unimed's competitiveness are improving the quality of human resources, improving the quality of study programs, increasing research and innovation, increase the relevance of graduates, and increase vocational education.