Research Article
The Development of Creative Clinic Model In University: Issues And Implications
@INPROCEEDINGS{10.4108/eai.4-12-2019.2293825, author={Andri Zainal and T. Citra Nisa Farza and Kustoro Budiarta}, title={The Development of Creative Clinic Model In University: Issues And Implications}, proceedings={The 3rd International Conference Community Research and Service Engagements, IC2RSE 2019, 4th December 2019, North Sumatra, Indonesia}, publisher={EAI}, proceedings_a={IC2RSE}, year={2020}, month={4}, keywords={creative economy smes creative economy clinic quadruple helix university}, doi={10.4108/eai.4-12-2019.2293825} }- Andri Zainal
T. Citra Nisa Farza
Kustoro Budiarta
Year: 2020
The Development of Creative Clinic Model In University: Issues And Implications
IC2RSE
EAI
DOI: 10.4108/eai.4-12-2019.2293825
Abstract
Academics as part of a community of scholars in either higher education institutions or research institutions particularly have a large role in developing the creative economy. The synergy between tertiary institutions and Micro Small Medium Enterprises (MSMEs) through a one to one approach is expected to boost the creative economy sector that has gained significant interest from both business actors and the government due to its enormous economic potential. This qualitative study aims to descriptively analyze the needs of MSMEs in Medan Municipal City toward developing and establishing the creative economy clinical model at LPPM Unimed. The result of the analysis depicts profiles of the business owner, the business profiles and the business performance from MSMEs in Medan. The importance of identifying the needs of MSMEs is based on the theory of Know Yours Customers (KYC) strategies underlining the urgency of MSMEs to provide excellent service for clients by recognizing requirements expected by their service users accurately.