The Protection of Intellectual Property Rights to Creative Economy Products in the Digital Era

As a work of creativity, the product design sub-sector in the creative economy (Ekonomi Kreatif or ekraf) is an intellectual property that needs to be awarded as intellectual work and obtain legal protection. Using a descriptive-analytical, normative juridical method, this study will examine the importance of preserving Intellectual Property Rights, or IPR, and the legal protection of items produced by product design actors. The findings are based on a review of the literature. According to the findings of the study, intellectual property rights (IPR) might be used to protect domestic products developed by product design business actors in the age of digitization. Product design can be understood as a design activity from the standpoint of IPR by emphasizing aesthetic features that fall under the scope of industrial design IPR and/or design activities that prioritize functional elements that fall under the scope of patent IPR. As a product design company, you can obtain IPR legal protection by registering an industrial design IPR and/or patent with the General Directorates of Intellectual Property of the Ministries of Law and Human Rights of the Republic of Indonesia.