Research Article
The Urgency of Registration of Brand Rights for Micro Small Medium Enterprises to Increase Business Competitiveness: Study in Kebumen Regency, Central Java, Indonesia
@INPROCEEDINGS{10.4108/eai.4-11-2022.2328991, author={Khairul Akmal Riyadi and Budi Santoso and Paramita Prananingtyas}, title={The Urgency of Registration of Brand Rights for Micro Small Medium Enterprises to Increase Business Competitiveness: Study in Kebumen Regency, Central Java, Indonesia}, proceedings={Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters, ICOSTELM 2022, 4-5 November 2022, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICOSTELM}, year={2023}, month={9}, keywords={ipr trademark msmes}, doi={10.4108/eai.4-11-2022.2328991} }- Khairul Akmal Riyadi
Budi Santoso
Paramita Prananingtyas
Year: 2023
The Urgency of Registration of Brand Rights for Micro Small Medium Enterprises to Increase Business Competitiveness: Study in Kebumen Regency, Central Java, Indonesia
ICOSTELM
EAI
DOI: 10.4108/eai.4-11-2022.2328991
Abstract
Micro, Small and Medium Enterprises (MSMEs), trading businesses managed by business entities or individuals referring to productive economic businesses, are entitled to intellectual property rights (IPR). The MSME brand registration process has several waivers in the form of fee reductions. The Government of Kebumen Regency, through the Department of Industry and Trade and the Department of Manpower, Cooperatives, and Small and Medium Enterprises, has facilitated trademark registration for MSMEs. However, several obstacles occurred both from the facilitator’s side and from MSME actors where there was still a lack of interest from MSME actors to register their trademarks, and the registration process was quite long. Some MSME actors do not know that the government has an important role in the process of assisting trademark registration. The approach used in this research is an empirical juridical approach with the specifications used as descriptive-analytical, and the analytical method of this research is qualitative.