The Role of Online Consumer Reviews in Strengthening  the Relationship Between the Package of MCS  and Financial Performance

Nela Dharmayanti; Agus Hasanudin; Imam Hanifah; Dadan Ramdhani

Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters, ICOSTELM 2022, 4-5 November 2022, Bandar Lampung, Indonesia

Research Article

The Role of Online Consumer Reviews in Strengthening the Relationship Between the Package of MCS and Financial Performance

Download147 downloads

Cite: BibTeX Plain Text

@INPROCEEDINGS{10.4108/eai.4-11-2022.2328640,
    author={Nela  Dharmayanti and Agus Ismaya Hasanudin and Imam Abu Hanifah and Dadan  Ramdhani},
    title={The Role of Online Consumer Reviews in Strengthening  the Relationship Between the Package of MCS  and Financial Performance },
    proceedings={Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters, ICOSTELM 2022, 4-5 November 2022, Bandar Lampung, Indonesia},
    publisher={EAI},
    proceedings_a={ICOSTELM},
    year={2023},
    month={9},
    keywords={mcs online consumer reviews financial performance},
    doi={10.4108/eai.4-11-2022.2328640}
}

Nela Dharmayanti
Agus Ismaya Hasanudin
Imam Abu Hanifah
Dadan Ramdhani
Year: 2023
The Role of Online Consumer Reviews in Strengthening the Relationship Between the Package of MCS and Financial Performance
ICOSTELM
EAI
DOI: 10.4108/eai.4-11-2022.2328640

Nela Dharmayanti¹^,*, Agus Ismaya Hasanudin², Imam Abu Hanifah², Dadan Ramdhani²

1: Universitas Sultan Ageng Tirtayasa, Universitas Islam Syekh Yusuf
2: Universitas Sultan Ageng Tirtayasa

*Contact email: 7783200006@untirta.ac.id

Abstract

This research aims to investigate the role of online consumer reviews in moderating the relationship between the packages of management information system on financial performance. For hypothesis testing, this study employs a quantitative approach. This study's population consisted of all top management in online food and beverage’s company at Gofood, with 281 respondents, and the data were analyzed using a structural equation model (SEM). According to the findings of this study, 3 control in MCS package (cybernetic, reward and compensation, administrative control) have positive impact on financial performance, but 2 control namely cultural and planning control not influence on financial performance. Furthermore, online consumer reviews only moderate the relationship between administrative controls on financial performance. The implications of this research can assist in improving the performance of the food and beverage delivery company business to prioritize the MCS and online consumer reviews.

Keywords: mcs online consumer reviews financial performance

Published: 2023-09-11
Publisher: EAI

: http://dx.doi.org/10.4108/eai.4-11-2022.2328640