Research Article
Going Concern of Sambu Barumbun Metaphor in Mamasa Culture, West Sulawesi Indonesia
@INPROCEEDINGS{10.4108/eai.4-11-2020.2304622, author={Natalia Paranoan and Julianty Julianty and Afian Dezi Sanda Sipi and Anthon Paranoan and Nur Eny}, title={Going Concern of Sambu Barumbun Metaphor in Mamasa Culture, West Sulawesi Indonesia}, proceedings={Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia}, publisher={EAI}, proceedings_a={ICONEBS}, year={2021}, month={2}, keywords={going concern; sambu' barumbun}, doi={10.4108/eai.4-11-2020.2304622} }- Natalia Paranoan
Julianty Julianty
Afian Dezi Sanda Sipi
Anthon Paranoan
Nur Eny
Year: 2021
Going Concern of Sambu Barumbun Metaphor in Mamasa Culture, West Sulawesi Indonesia
ICONEBS
EAI
DOI: 10.4108/eai.4-11-2020.2304622
Abstract
This study reveals a going concern with cultural metaphors. This study aims to reveal the concept of sustainability (going concern) in the metaphor of the cultural products of Sambu 'Barumbun in Mamasa Regency, West Sulawesi, Indonesia, which still exists today. The research method in this study is a qualitative method through observation, interviews and documentation. Data obtained by interviewing four informants who know clearly the object under study. The data were analyzed using semiotic analysis, namely the study of signs, in which the meaning of each person will be different according to culture, ideology, and experience. The results of this study indicate that Sambu 'Barumbun has a going concern concept which is used when customary activities are also used as a source of income for the Mamasa community.
