Research Article
The Paradox of Consumerism
@INPROCEEDINGS{10.4108/eai.4-11-2020.2304579, author={Yana Dwi Christanti and Vaisal Amir and RB. Iwan Noor Suhasto}, title={The Paradox of Consumerism}, proceedings={Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia}, publisher={EAI}, proceedings_a={ICONEBS}, year={2021}, month={2}, keywords={islam technology consumerism transcendental phenomenology}, doi={10.4108/eai.4-11-2020.2304579} }- Yana Dwi Christanti
Vaisal Amir
RB. Iwan Noor Suhasto
Year: 2021
The Paradox of Consumerism
ICONEBS
EAI
DOI: 10.4108/eai.4-11-2020.2304579
Abstract
This study aims to look at the culture of consumption in a postmodern society today, especially from a sharia (Islamic) perspective. Advances and developments in technology are also the focus of study in this study, this is because researchers also want to see the influence of technological progress and developments on the culture of consumption in postmodern societies. This study uses an interpretive research paradigm in which the study of transcendental phenomenology is the analytical tool. The subjects of this research are “accounting people”, namely people who have been or are currently taking accounting studies, where they have received material related to accounting and finance. The results of this study indicate that technological developments greatly influence the culture of public consumption. Technology can have a very strong influence when combined with marketing techniques related to consumer finances which ultimately marginalize the rationality of most consumers even though they are aware of the marketing techniques used by startups that provide buying and selling services online. The results of this study also show that some consumers shop to fulfill their desires rather than their needs which are certainly not in accordance with Islamic teachings.
